SiriusDecisions revised the Campaign Framework in 2019 to broaden the focus on long-term audience needs around customer engagement. The SiriusDecisions Campaign Framework provides an integrated planning approach that organizes campaign execution around audience needs. Introducing the SiriusDecisions Campaign Framework I’ve seen so many useful projects and programs not deliver what they could have because nobody operationalized them for the global enterprise.ĭownload an overview of the Content Model here. Some of the most heartbreaking waste of effort I’ve seen has occurred in the absence of content operations, when good work done by one group didn’t move the needle because no one recognized the larger need. The SiriusDecisions Content Model, which provides the insight that content creation is always dispersed across an organization and you need a group for oversight and coordination. When asked about her favorite SiriusDecisions model or framework in a SiriusStars blog post, Kathleen replied: The strength of this model shows in its appeal to clients, including Kathleen Pierce, director of content operations at Illumina. The SiriusDecisions Content Model is a best-in-class framework companies can adopt to optimize content processes. No matter what part of the business you’re in, if you care about generating revenue, you care about content. Introducing the SiriusDecisions Content Model This helped sales productivity and improved our technology.ĭownload an overview of the PMM Model here. The Product Marketing and Management (PMM) Model really helped us to find internal alignment for our go-to-market strategy, using our internal terminology, as well as develop a clear understanding of roles and responsibilities. It’s no surprise that clients value the PMM Model, and many have shared their praise of it over the years, including Christophe Djaouani, Senior Vice President, SDL, one of our SiriusStars, who said: By using this approach, organizations can bring offerings to market faster and improve the experience customers have with offerings. SiriusDecisions helps portfolio marketing leaders develop a better launch strategy for bringing products to market through our well-defined innovation and go-to-market process: the PMM model. The SiriusDecisions Product Marketing and Management (PMM) Model A buyer audience framework is a mechanism for enforcing audience-centricity in the execution of all go-to-market activities. After all, you might have an excellent offering that solves a whole variety of needs, but this won’t matter if you don’t know your audiences. Without this level of specificity, sales coverage may lose its way and marketing may execute campaigns and launches for the wrong audiences. When bringing an offering to market, organizations need a strategy to prioritize the right market segments, buying centers, buying groups and personas. The SiriusDecisions Buyer Audience Framework Without further ado, here are the 10 most read pieces of research for 2019: 10. Whether it’s bringing offerings to market, understanding the needs of the buyer audience or figuring out what to measure, B2B leaders look to SiriusDecisions for guidance on every priority. From this, it’s clear that readers value practical insight that can help them achieve their personal, functional and organizational goals. It shows a mix of classics, along with some newer entries. The list below shows the most read research articles from 2019. Although SiriusDecisions produces every piece of content with this in mind, certain pieces of research resonate especially well with our B2B community. What a year it’s been for best-in-class B2B research! SiriusDecisions clients expect the best in subject-matter expertise and practical insights for aligning sales, marketing and product management best practices. Our most popular research includes classics of the SiriusDecisions research canon, along with a couple newer additions expounding on core concepts. This year-end blog post reveals the 10 most read pieces of research from 2019.SiriusDecisions clients look to us to provide guidance on bringing offerings to market, understanding buyers, marketing measurement and a host of other priorities.
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